How an uber-style app yeast infection for videographers is bringing 100,000 new stringers to reuters the drum

Reuters stressed that it does not “endorse” stringr’s content – shot by a mix of amateurs and professionals – as its own journalism but is providing access to the yeast infection side effects vast app-based network as a third-party service to enable reuters connect clients to generate bespoke yeast infection side effects video. The platform is offering an end-to-end video production facility by partnering with video editing tool yeast infection side effects invideo and amper music, which generates rights-cleared soundtracks using artificial intelligence.

Agha’s definition of “newsroom” is a loose one, given that institutions, corporations and agencies are also looking to generate video content yeast infection side effects at speed. “everybody is a content company now, [but] you don’t necessarily have the editorial skills to use the more yeast infection side effects sophisticated [tools].”

Stringr, which uses the catchphrase “video of anything. Anywhere.”, was founded in 2013 by former TV network news producer yeast infection side effects lindsay stewart and brian mcneill. It has expanded to los angeles and london and works yeast infection side effects with major media partners such as the associated press and yeast infection side effects NBC.

Stewart tells the drum that stringr is not designed to yeast infection side effects serve everyone with a smartphone camera. “it was long my hypothesis that not everybody could provide yeast infection side effects valuable video,” she says. “so we go after a small sub-set, I call it the curative crowd."

The hub of the stringr operation is its curation team yeast infection side effects of experienced journalists who use a “very robust back-end” system to oversee ongoing assignments worldwide. “every time a video comes into our platform we rate yeast infection side effects it based on a number of factors,” she says. “as a videographer starts to improve, [they are given] an uber driver-type score; we can see who the best and the brightest are, who are the nearest, we can even see their drive time and how long yeast infection side effects it will take them to get there based on current yeast infection side effects traffic.”

The global curation team follows the sun and switches between yeast infection side effects new york and london, where stringr opened its office in notting hill. “it took us about four weeks to establish a network yeast infection side effects of about 7,000 videographers in the UK,” says stewart. “it’s really quick and the reason is because we have yeast infection side effects this data set, we aren’t guessing about who we want on our platform.”

One of its early successes was a video shot in yeast infection side effects bristol for the US media giant MGM. It featured a mannequin wearing a wedding dress and sitting yeast infection side effects in a wheelchair as the window display of a bridal yeast infection side effects shop. “that video came back to the folks at MGM and…was one of the most viewed videos that they had yeast infection side effects on their lightworkers platform, which focuses on good news and inspirational stories.”

Stringr is planning expansion into france and germany. “our roadmap is to expand into broader europe over the yeast infection side effects course of this fall. We can serve any customer that wants video out of yeast infection side effects the UK or the US from now, it doesn’t matter where our customers are based.”

Reaching isolated locations is an obvious strength for a network yeast infection side effects of such scale and free of the logistical baggage of yeast infection side effects traditional camera crews. Stringr can access far corners of nebraska, far from any news bureau, and one of its videographers was able to produce drone yeast infection side effects footage from a remote part of ohio where a search yeast infection side effects was ongoing for a missing girl.

Despite the plethora of content on reuters connect, publishers wanted it edited to suit their own audiences, and with a soundtrack to fit. “they said the soundtrack has to be unique and not yeast infection side effects a track that somebody else uses. With the tracks (available) in libraries, rights become an issue.”

By partnering with amper music, reuters connect allows clients to obtain soundtracks that are rights-cleared and tailored to the style and length of their yeast infection side effects video. “you take your genre and most importantly you take the yeast infection side effects duration of the track and set your intro and the yeast infection side effects climax,” says agha, of the benefits of machine learning over sifting through a yeast infection side effects library. “it goes back to the speed question.

Again, clients only pay (through the reuters connect points-based currency system) for the material they publish. “they can generate as many tracks as they want – 50 tracks in ten minutes – and when they are ready they can spend the points.”

Similarly with invideo, charges are only made when a video is used. “you can start editing right there,” says agha. “if you want it in square format for an instagram yeast infection side effects story, or you want to edit in vertical, or 16×9 (landscape), all those options are available and you can ship it yeast infection side effects out as quick as possible.”

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